The media affects athelets a lot more than it should. Athletes like T O and OchoCinco use the media for attention. They love doing acts, getting fined etc. just for the show. They do it just so that someone can write about what they did and so they can be in the limelight again, so for guys like that they view it as a positive thing. On the other hand, if you think of a guy like Blount, you've got to wonder how many times he has seen that punch on ESPN. This is making it nearly impossible for him to move on from it, and he will be forever tagged with that post game punch.