I actually think that sports journalist have the right to tell us which athletes are good and which ones are bad. I mean that's there job and they express there opinion in a subject they are knowledgeable in. Its there right to say what they feel if people don't like it then they wont read or listen to that particular journalist. So in my opinion most of them probably skew there opinion or alter it to fit the ideologies of society. So yes i do think that the media has a huge role in determining these ideologies but they should not be held responsible for writing material that is considered acceptable and entertaining. At the same time if something is going to change its probably going to have to start with the media, but at this point they have no reason to.